Kenny G and Charmin partnered for an outdoor event on the Hard Rock Cafe's marquee in Times Square. The Hard Rock is located in the historic Paramount Theater building and the original marquee is part of the Cafe's property. Over the years, Geiger has reviewed and assisted with the permitting of many temporary structures erected on the marquee - the same services were provided for Kenny G's performance. A three-story truss structure was erected on the marquee with Charmin Ultra Soft branding and the column legs dressed to resemble giant towers of toilet paper rolls. Kenny G performed high above Times Square while up on the top level of the temporary structure.